This most recent fall circuit was the last dance in 2019 for the GAINSCO Auto Insurance show car program, and of course, that dance involved some Texas Two-Step as well as a Tennessee Tango! In other words, the show car circuit spent time in the Lone Star State and out East in the Volunteer State. The first step started in the direction of Cleburne, TX at the Business Expo where EZ-Pay Insurance asked GAINSCO Territory Manager Rachel Howard to swing in with the Red Dragon for the day. The event really helped showcase what an independent insurance agency has to offer, it was a great way to get in a groove! We’ll get back to Texas, but next, it was time to hustle over to the home of the blues and birthplace of rock-n-roll, Memphis TN. This was the first show car event in this territory and TM Kayla Porter with her agent Paul Mitchel and Associates pioneered a unique opportunity for our No.99 race car. As we occupied real estate at Crosstown Brewery for the annual Octoberfest, the occasion was lively, engaging, and went off without missing a beat. Afterward, we walked the line so to speak, heading just a few hours down the highway to Kayla’s hometown of Paris, TN, which by the way has its own mini-Eifel Tower. Rhodes Insurance was the lucky local partner agent that got to strut a race car out in front of their office for the day.
With a few days off to explore, there were some amazing bucket list stops to check off, more on that below. However, having been re-energized, we waltzed into The Westin Chattanooga, for the Insurors of Tennessee convention. The last convention of the year for the show car program was a two-day ordeal and was a much-needed opportunity for the sales team to catch up with agents and get a chance to make introductions to new ones! With a job well done, TM Derek King and I boot-scooted east to Morristown, TN. Derek invited me to meet his family and hang out while in his neck of the woods, and what an awesome time it was. I was treated to some home-cooked meals, sat in on some sales meetings, and tagged along to see what a day in the life of a GAINSCO Auto Insurance Territory Manger is like. Wow! The number of agent visits made and miles the TMs lay down on the road every week is just incredible! It was back to show car business though, as Derek and his agent First Choice Tax and Insurance partnered up with the city of Morristown for BOO Fest at Fred Miller Park. Tons of candy were handed out along with countless photos with the GAINSCO Red Dragon as over 5,000 costumed kids made stops along the Trick-or-Treat Trail. It was an extremely busy night, and we ended up with over 120 leads!
Time flies when you’re having fun, and be that as it may, the show car had to boogie back home. Headed to Central Texas, a territory that has rarely tangoed with the show car, TM David Salazar choreographed his very first show car events with two agencies eager to create some buzz with the holiday season that is in our midst. The TX sales team sent reinforcements to help out at both events, and we were happy to have the help. Valor Insurance in Bryan, TX was next up, and even though we came prepared, the customer appreciation event was hampered by rainy cold weather. With two giant tents and heaters to keep everyone and everything dry, our team and agency were still in great spirits, with hot pizzas, fresh pan dulce bread, and local radio on site. GAINSCO made a memorable experience for Valor Insurance and its customers. With the weather passing overnight, the final act was in Waco, TX, with Amtex insurance pictured above. Amtex pulled out all the stops, corralling multiple vendors including local radio and had several promotional cars displayed alongside our rowdy Red Dragon. It was a block party that included Thanksgiving turkey giveaways, food, face painting and door prizes for all ages. It was an enormous effort with fantastic results, what a fitting way to wrap up the year.