It’s wild out west! The GAINSCO Auto Insurance show car program saddled up and headed west for the past few months making stops in Arizona, Utah, and New Mexico. I am always fond of traveling out this way as I was born and raised there, and have family spread throughout the Southwest. There’s no way to beat the heat as hot weather seems to have no end in sight, but at least we can embrace it! Luckily, our first stop was inside at the IIABAZ convention in Scottsdale AZ. After taking a hiatus last year, the No. 99 GAINSCO Red Dragon returned to the tradeshow floor and was once again a hot commodity. Speaking of hot, in the blistering AZ desert, the show car trailer became an oven and started melting things inside like the glue that holds stuff together! The soles of my convention shoes were completely unglued and separated! You can bet your boots that I had a backup pair laced up before the tradeshow started.
Things got hotter as the show car headed due north. The sweat and hard work put in to the Utah circuit was well worth the effort as GAINSCO Territory Manager Madeleine Stenger and her agents had some serious sizzle at their show car events. Beeyond Insurance pictured above planned a late afternoon/ Friday night block party show car event. Co-owner Carlos was excited to have the opportunity to use the GAINSCO show car to build into a huge neighborhood event on a Labor Day holiday weekend. Along with the Red Dragon on display (and making some noise!), there was a stage with group dance performances and live music, a mechanical bull, pizza, and raffle prizes. The event was a huge success and went well into the night! All of the Utah show car events were well planned and particularly busy, generating excellent leads for our partner agents.
With a reprieve between Utah and New Mexico, I was able to stop along the way and spend some quality time in the high-desert town of Grand Junction, Colorado, where most of my extended family lives! It was absolutely wonderful to be able to catch up, hang out, and explore. Alas, time flies when you’re having fun, and the days ran out quickly as I soon found myself back on the road! The show car program headed to New Mexico to meet up with GAINSCO’s BDA team who services the territory. It’s always great when the show car program can get the BDAs out in the field and mix in some fun events to go along with agent visits and the IIANM convention! BDA Magdalena Reyna was the “Belle of the Ball” at the convention, GAINSCO’s MVP! Agents lined up to meet Magdalena in person and put a face to the voice that exclusively takes care of our partner agents in the state!